Online ministries are a great way to reach and lead people to Jesus Christ. Just as Jesus and his apostles left their homes to preach the Gospel in far places, today’s ministers should go beyond the comfort of their churches to minister online, where about half the world’s population has a presence.
Ministering online, though, is not as straightforward as going live on Facebook or Instagram during a Sunday sermon or having a YouTube page with all a preacher’s past sermons. It requires a more planned and deliberate approach.
The first step for any preacher who wants to start an online ministry is figuring out their purpose. The call to minister is divine and should never be taken lightly. If a person is driven to online ministry for selfish reasons and not for the glory of God, then their purpose is not righteous. If someone believes they are called to minister, they should pray to God to reveal their place in His divine plans and to whom they are called to minister.
Once a preacher has a clear understanding of their Christian purpose and knows the specific group they are called to minister to, they should develop a vision for their ministry. What do they hope to achieve in one year, three years, or five years? It could be to build a community of 1,000 believers or help 100 Christians struggling with illness remain steadfast in Christ. The vision can change over time, but it is essential to have a goal at the beginning to stick to and pray about.
Preachers should develop a plan to reach their target audience from there. Targeted outreach is critical online, where people have a world of options and attention is fickle. A good starting point is to become part of social media communities where their target audience resides. Within these communities, preachers can engage with their audience, gain insights into their challenges, and establish their identity as a minister, potentially attracting early followers in the process. Ministers will also develop content ideas from these communities for their online presence.
An online presence for a ministry must include a website and social media pages. Preachers can post blogs, video sermons, and podcasts on their website and then share them on their social media pages. Their content must be tailored to their target audience, drawing people into their online ministry by following their pages, reading their blogs, listening to their podcasts, and attending live sermons.
For example, preachers can post an Instagram reel that shares a timely message and then invite people to join an Instagram live session where they speak in-depth on the topic. Afterward, they can invite attendees to join their Sunday service or monthly Bible study. Preachers could even ask attendees to subscribe to a mailing list to receive regular emails that will help them navigate their Christian journey.
The ministry should have consistent messaging across its platforms. Each post should intentionally attract new followers or guide them along to becoming full ministry members.
Consistently creating and sharing content is crucial for sustaining an online ministry. Equally important is the establishment of an online community, such as a Facebook or WhatsApp group, where members of the ministry can connect and engage with one another. This fosters a sense of belonging within the community.
Preachers should also take time to talk to their ministry members one-on-one, especially the new ones. They can host Zoom meetings to welcome them and then invite them to sign up for text message alert services, where they will receive updates on the ministry. This messaging service can also serve as an avenue for the minister to receive feedback from their followers about the quality and impact of their online ministry.